BFPD FY26 GFOA Budget - Flipbook - Page 51
| PERFORMANCE METRICS
IMPROVED COMMUNICATIONS
Administration
Accountable to: Fire Chief
Performance metrics in this section target strategic goals and objectives regarding internal and
external communication. In our ever-evolving digital age, the District recognizes the importance
of utilizing social media as a tool for community engagement and communication. These
measurements indicate how effective the District has been in continuously increasing its online
reach for platforms such as Facebook and Instagram, in addition to traffic on the District’s
website. Maintaining consistent content on these platforms assists the District in transparency
and is a helpful tool in promoting a well-informed public through community risk reduction.
Furthermore, social media is important for our residents because it is one of many ways in which
the District can communicate quickly in times of emergency, and disperse public safety
information. Social media is attributed to the administrative department, because it houses the
District’s Social Media Coordinator. Additionally, the District has been seeking to improve
internal communications as a means of transparency and cohesiveness amongst staff. The
District’s Social Media Coordinator and Fire Analyst are responsible for compiling these metrics
and they are accountable to the Fire Chief.
Community Relations & Fire Prevention Bureau
Reports to: Deputy Fire Chief & Fire Marshal
While administration works to build the District’s online and internal engagement, the
community relations team seeks in-person opportunities for public safety education and
community risk reduction. Some of these metrics are for informal activities, such as ride-alongs,
open houses, block parties, and station tours. However, others are essential to maintaining the
health and safety of our resident base—this is where our Fire Prevention Bureau re-enters the
performance metrics. For example, the community relations team conducts school visits for fire
safety talks, but the Fire Prevention Bureau conducts all public school building inspections and
annual evacuation drills. CPR classes also fall under the umbrella of public relations. By meeting
state regulations for school inspections and fire drills, the District is communicating to its
residents that their children’s safety is our priority. Furthermore, increasing interactions with the
public in informal settings such as open houses and station tours allows a safe and stress-free
environment for residents to become more familiar with our staff and absorb public safety
information. The District’s Community Relations Officer and Fire Inspectors are responsible for
compiling these metrics and they are accountable to the Deputy Fire Chief and Fire Marshal.
P a g e 51 | BARTLETT FIRE PROTECTION DISTRICT | INTRODUCTION
